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Tourism Minister – Will Rebrand the Island’s Tourism Product

first_img Tweet BusinessLocalNews Tourism Minister – Will Rebrand the Island’s Tourism Product by: – July 16, 2020 Share Share The Tourism Ministry says it will re-brand the island’s tourism product to appeal to a different kind of traveller.Hon Minister for Tourism, Denise Charles was in discussion with the Hon Prime Minister on Sunday when she said that a more impactful internet presence will also be taken into account.“We have to go under the massive re-branding of the destination. Despite the amount of monies we have invested in marketing Dominica, we still find people saying they don’t know where Dominica is.”She continued, “We have to market Dominica’s name so people can get connected with the name, Dominica. We are looking at different ideas and we will be doing surveys to get feedback from the public on what they think will be the best logo for the island.”She adds that a new approach will be employed in accordance with the plan to increase Dominica’s exposure on social media.“The key thing for us is to increase our digital footprint. We have to do a lot of social media marketing and we are going to be working on that. Soon we will be launching a survey [for] people who are interested in becoming a Dominican ambassador for us.”Minister Charles continued, “We also came up with the concept of the Dominican national abroad, who we can use as influencers to promote the destination.”With these ideas, the Hon Tourism Minister stated that there will be a system measure the effectiveness of the investments”so when we market, we can see the returns on that marketing strategy and if we have to re-strategize we can do so.”center_img Sharing is caring! Share 94 Views   no discussionslast_img

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